I want to talk about what to do if you have a lot of different products to
sell. So today's topic is what to do if you have a lot of different products to
Now, the mistake that a lot of people do, they say, “Well, I'll just market all of them. I'll say hey, we do this and we do that and we do this, but the challenges that confused mind always says no. And the more choices you give to somebody, the more confused they become. So, solution to you, if you have a lot of different products in your company to sell, is to lead with your best product, to lead with your prime product. So if you're doing your marketing, if you're putting a post on Facebook, instead of saying, “Hey guys, we do this, and we do that, and we do that and we do that.” That's too much.
For most people, that's too much choice and also, very often it shows them that you're a master of none, which means you do so many different things that you're not specializing in anything, you're not like really focused on that, and most people like to buy stuff which is specialized, they like to buy microwave from the companies that really specialize in microwave, they like to buy washing machine from the company that is known to be great at washing machines, and so on.
So same in your business, even if you have a lot of products, I bet you have one product that is like your awesome as product, the one that everybody wants, the one that everybody buys, that's the product you want to lead with. That's the product you want to do all your marketing on to get people in through the door.
Once somebody bought your lead product, once somebody bought your prime product, now, nobody stops you from saying to them, “Hey, and by the way, we also do this, and hey, by the way, we also do that, would you like to try it?” And they will be a lot more likely to try other products once they tried your best selling product. But don't try to market everything in one go because that's just going to confuse people and it's going to be too much choice and people don't like too much choice.
People think they want a lot of choice, but realities, they don't. They want simple choices. So if you lead with your best selling product, you'll get the person in through the door and then you can show them other products, but don't advertise everything you have in one go because that's just too much.
That’s my training and tip for you. Hope you got value some value in this blog post, if you did, feel free to share it with other people. If you would like more amazing trainings check out “Network Marketing Success Training” group http://titaniumsuccess.co.uk/successtraining.php. There are 10 amazing lessons in this training course that will help you get the breakthrough in your business!
Yours in success
In : Personal Development
Tags: simple choices in life and in your business