I wanted to talk about, are you addicted to the engagement? So what do I mean
A lot of people don't get what social media is all about. I mean social media for business. So if you're reading this blog post, I will assume that you're probably in network marketing, because most people who read and watch my blog posts, they are in network marketing. So if you are in network marketing, so probably you doing social media to build your network marketing business, but a lot of people miss the point of social media, what they get addicted to is engagement, is like, “Woo, how many likes did I get? Somebody commented, oh, wow. Somebody shared my video. Oh, I've got some hearts.” And they get so addicted to the engagement game like, “Oh my gosh, I need to figure out the algorithm and how do I get more love hearts? And how do I get more vowels? And how do I get less likes?” And, hey, look, it's important.
Engagement is important, because you want your post to be liked and shared and commented on, but that's not the point. You can’t exchange your likes into cash at the end of the month. So you're not going to go to your bank and you go, “This month instead of the money for the mortgage, can I just pay in likes? Would that be okay if I give you some love arts, right, your bank might not take that very nicely. So what you need to understand that the game of social media on for business is not about engagement, it's about conversations.
So a lot of you are missing the point of the engagement and actually not using it in the right way. What you want to be doing is you want to be starting conversations with people who are engaging in your posts. So if you're a rock star, if you're getting thousands and thousands of likes and comments, yeah, I know, you can't get in touch with everybody, but if you're just getting started in this game of social media, then hey, you've got no excuse. So if you put a nice picture of you doing a business meeting or doing a product party or meeting somebody or whatever and five people like that picture. They indicated to you that, “Hey, I like whatever you're doing, hey, I looked your way.”
So guess what you should be doing? You should be private messaging, these people shouldn't be going, “Hey, Georgina, thanks for jumping on my Facebook Live, hope you're well. How's it going?” You start a conversation, doesn't mean you send them your link in the first message, doesn't mean you go, “Join my team. Because you liked my picture, you need to join my team.” No, but start a conversation, start having real conversations with people instead of just stroking your ego going, “Woo, another amazing day of social media. I've got 15 likes today, how awesome. My business is growing.” What! Your business is not growing because you got 15 likes on Facebook, your business starts growing when you start having conversations with people, with people who could potentially maybe buy your product, maybe join your business, maybe recommend you on to somebody who might be interested in your product and your business. You get what I'm saying. You do a Facebook Live, and six people comment under that Facebook Live.
One; out of decency, you should respond to those comments, but two, private message those people. Go, “Hey, Florence, thanks for supporting me on that Facebook Live. I appreciate you, what's happening? How's things?” And you start engaging those people, and you never know where that engagement will lead, where those conversations turn into conversions. That's the game of social media, guys. That's how you grow your business not by just getting on this ego trip of like, “Oh my gosh, I'm getting so many likes.”
And some people on the other hand, go, “Oh, I'm not getting enough likes, I'm not getting enough engagement.” And I go on their Facebook, and I see the last picture they put, there were five comments, and they haven't responded. They haven't even liked those comments and they want more of it. Doesn't make sense. So you want more engagement, cool, engage with those people, respond to their comments, appreciate them, loving them. Give them a shout out on your Facebook Live but that's not the end game.
Facebook likes is not going to pay your mortgage. Comments under your post is not going to buy your new car, shares on your video is not going to get you to the next level in your business, conversations with people will get you to the next level in business.
So the key, the point, that purpose of your social media, whether you're putting articles out, whether you're putting pictures out, whether you're doing motivational quotes, whether you're doing uploading videos, whether you shooting Facebook Lives, the purpose of all of that work is to cause more conversations, more conversations with real people. Forget about the automation, forget about, “I'll just put up a photo and I'll write, join my team and people will just come and register in my team and join and buy from my online shop.” Are you crazy? Are you insane? Maybe one in a million will do that, but if you start having conversations, guess what, you'll start having people signing up in your team on a daily basis.
So it's about being real person because people are looking for real people, people looking for connection. People are looking for relationship, people are looking for people, not for automatic, not for whatever, they're looking for real relationships and real connection with people.
So that’s really why I don't want you to get addicted to the social media frenzy of engagement, “I just need my engagement. When I get to 10,000 likes, my life is going to change.” There's a lot of people on social media who have huge engagement and they're still broke, they’re still making no money. And there's people who like you can barely see them on social media and they're making huge money because they're having conversations every single day. So that's my advice for you.
That’s my training and tip for you. Hope you got value some value in this blog post, if you did, feel free to share it with other people. If you would like more amazing trainings check out “Network Marketing Success Training” group http://titaniumsuccess.co.uk/successtraining.php. There are 10 amazing lessons in this training course that will help you get the breakthrough in your business!
Yours in success
In : Personal Development
Tags: social media and profitability