I want to talk about hype. Why you should not use hype in your network
marketing business. So what is hype and why you should not use it?
Well the
hype is basically when you're exaggerating, when you’re using large numbers,
when you’re over estimating, when you’re saying things that might not be true. So
an example of that would be you talking to a friend and saying, “Hey, join my
business, you can make 10,000 pounds a month.” Can they make? For sure, but
will everybody make? Probably not. So when you’re trying to show that it's easy
to do, and you can make a lot of money, that's hype. Or for example, sometimes
you might be hyping your product or you start saying that it does things, which
it doesn't actually do like, “This is going to cure cancers. And this is going
to make you walk on water and things like that.” Again, might not be exactly
true. So, a hype is a strategy. It's a lazy person strategy. Why? Because it
grabs people's attention. But the problem with that is that very often it will
not attract the right people to your business. So,
like my mentor Ray Higdon, he compares using hype with doing photos on social
media with a lot of cleavage. If a woman puts videos on social media with a lot
of cleavage, she will get a lot of attention but usually not the right people.
So same in your business. If you’re using a lot of hype, you will get attention
but not from the serious people, not from the right people and then you'll have
a lot of people in your business that are not going to be very easy to work
with.
That’s my training and tip for you. Hope you got value some value in
this blog post, if you did, feel free to share it with other people. If you
would like more amazing trainings check out “Network Marketing Success
Training” group http://titaniumsuccess.co.uk/successtraining.php. There are 10 amazing lessons in
this training course that will help you get the breakthrough in your business!
