I want to talk about why you should build an email list. Email list? Is email
even still alive?
Yes, trust me. You want to hear this one out. As I'm using my time productively during this quarantine, I've been watching the Grant Cardone, the fourth growth conference that happened last year and I've been watching the replays of it. And one of the videos that I watched was a guy called Ryan Deiss. And Ryan Deiss is the owner of a company called Digital Marketer. And he's one of the top, top, top authorities on marketing in the world. And he did a long training about different things, but one of the biggest takeaways I got from his training, he said, “You have to get back into building your email list.”
One is that it's the easiest way for people to consume content because it comes to them, they don't have to go to your website, they don't have to look for anything, it comes to the email, they can open it up and read it. And plus, the big thing about it, it has an end to it. What do I mean? If you go on Facebook, there is no end to Facebook, you can keep scrolling and scrolling and scrolling. And you can spend hours there right?
If you go on YouTube, you watch a video then you watch the next video then you watch the next day and it can be endless. People, like, they get stressed out about that, like he never ends. But when you get an email, and you read through the email, there's a finish to that. There's an end to that, where you read into the end and you go, “That's it. I'm done. I've read it.”
They tested this thing out, they don't just like come up with the stuff. They actually tested it out and they found a lot of value in building an email list. But I'm going to tell you the main reason why you should be building an email list. Well, if you're like most network marketers, you're probably building your business mainly on Facebook, maybe a little bit on Instagram, and maybe a little bit on like LinkedIn or other platforms. If most of your business is on social media, say yes in the comments. Now, if most of your business like your customers, your team, everything is on Facebook and on other social media, you are exposing yourself massively.
Why? I'll tell you why. Because your Facebook account doesn't belong to you. Your Instagram account doesn't belong to you. None of your social media belongs to you. Your Facebook account belongs to Facebook, and they can do whatever the hell they like with it. Your Instagram account doesn't belong to you. It also belongs to Facebook, and they can do whatever the hell they want with it. So you can build groups of hundreds of thousands of people on Facebook, you can build a page with a million followers and likes and tomorrow, Facebook can go bam, and turn it off and delete it and close it and shut it down. Your Business disappears overnight.
No matter how much following you've built, no matter how big groups you've built, you just lost all connection with those people. Especially Facebook shuts down your main profile. Sometimes they might not be that aggressive, and they might not shut it down completely, but they might, for example, make it invisible. Like, that's what I'm experiencing with my page right now, like my page on Facebook has over 20,000 likes, as over 20,000 followers.
I just did a video on my page this morning and like 300 people saw it. Normally I get like 3000 views. Why? Because I pissed off Facebook. Again, I do that a lot. I pissed off Facebook, and they basically made my page invisible, like most people don't see my page now until like next Friday. For a week, I'm like, I could do the videos, and I'm still going to do them, but like only a fraction of people see it, because Facebook decided that.
If you're building an email list of your subscribers, of your followers, at least you have another way of communicating and that email list belongs to you. You always have a way to reach out to your customers, you always have a way to reach out to your potential business partners. I would highly, highly, highly recommend you to figure out a way how to start building your email list. I'm using Mail Chimp, Mail Chimp is pretty awesome. It's easy to use, and you can create your email lists, and then you can send your campaigns. That's what I'm using and it's pretty awesome. I've been using it for 10 years now, a long time. So it's pretty great and start building your audience.
My goal is to build now an email list of 1000 people for my followers on social media. People who are watching my videos, who are attending my courses, I want to build an email list or at least 1000 people, now that's my goal. I've already gotten to about 200 people in like a couple of days. I just asked like on all of my groups, on all of my training groups, I said, “Hey, guys, I really, really would appreciate if you subscribe to my email newsletter.” And a bunch of people have done it already. But you want to have some sort of a control.
Now, of course for most of us, this will never happen, your Facebook account will never get shut down, your groups will never get shut down, your page will never get shut down. But can you afford to risk it if it did happen? How much impact would it do on your business if it shut down your main profile? How much damage would it do for your business if they shut down your groups? How much damage would it do for your business if they shut down your fan page? Think about it.
Figure out other ways of communicating with people, other channels how to have a connection with your customer base, how to have a connection with your distributor base and how to have a connection with your followers with your fans. This way you have a plan B in case it does happen. I would hate it to happen to any one of you, but just be protected.
That’s my training and tip for you. Hope you got value some value in this blog post, if you did, feel free to share it with other people. If you would like more amazing trainings check out “Network Marketing Success Training” group http://titaniumsuccess.co.uk/successtraining.php. There are 10 amazing lessons in this training course that will help you get the breakthrough in your business!
Yours in success
In : Personal Development
Tags: creating connections in your business