Why use a MESSAGE instead of CALLING a prospect?
I want to talk about why message a prospect instead of calling a prospect.
So
about a couple of years ago, the whole world decided to stop answering the
phones. Have you noticed that? Like nobody wants to be talking on the phone
anymore. It's like literally too rude to call somebody without texting them
first asking them, “Hey, can I call you?” It's just the way it is. So, because
of that, it actually has helped us in network marketing, if you use this wisely.
So before, we always had to call a prospect, and like pitch them the business
like, “Hey Inga, hope you're well, I wanted to invite you to this ground floor
opportunity to tell you about this amazing home based business, will you come
to the presentation?” And then the person would give you questions and
objections and you’d have to fight them over the phone, which was
quite challenging.
And
it doesn't mean that you can't keep calling people you can. However, in network
marketing, we always talk about that it's important not what works, but it's
important what duplicate. And let's face it, you might have the courage and
tenacity to make those calls, to get on a phone and go, “Hey, Billy, are you
going to join my business? Hey, Susie, are you going to join my business?”
But most
people who you will recruit into the business, probably they haven't been
working in a call centre, probably they haven't got the guts to just pick up
the phone and start calling people pitching them the business, which creates a
problem because if you only build your business by calling people and you say
to every one of your new team members go, “Hey, you have to get on the phone
and start calling people.” You might lose some prospects because they will be
scared.
When a person is messaging the prospect, so I'm not saying you should never
call a person and you should never talk to a person, but the first initial
contact, the first initial question, “Hey, would you be open to take a look at
my business?” When somebody's using a message whether it's a text message, or a
Facebook message, or Instagram message or WhatsApp message or a Viber message
or a telegram message or whatever it is, it creates less fear to send 100
messages than to call 100 people and to answer all the questions and objections. So it creates less fear.
Secondly, it has no skill involved. You
see, if I recruit a brand new person, they've never done network marketing and
I tell them, “Hey, just call 100 people and tell them about the business.” What
do you think the outcome will be?
It'll
be a freaking disaster. Because they have no idea what they're talking about.
They haven't been trained. They haven't been to 100 presentations and memorized
it. So the chances are, they're going to say all the wrong things, they’re going
to hide them, they're going to talk nonsense, and they will come
across either as very unprofessional or as crazy or whatever. If they call a
person because they haven't been trained, haven’t got the skill of calling
somebody and talking.
But if I give that person a text message template, that
they can copy, paste, there's no skill involved. You don't need to have a lot
of skill to copy, paste a message and send it on Facebook or copy, paste the message
and send it as a text message. That's much easier for a new person in business
to do. So it's a lot less skill involved as well when you're using a message as
opposed to calling people over the phone.
Also,
if I get a brand new person in the business and I go, “Start calling all your
friends and pitch them the business.” So they start calling the friends and the
friend goes, “Well, is this a pyramid?” They've got no time to think they have
to answer there and then, like, “No, pyramids are in Egypt, your job is a
pyramid.” They can say all sorts of wrong things because they again, they
haven't got the time to think about it, what to answer to the question. But if
they text somebody, or they Facebook message somebody, and they come back with
a question, they've got all the time in the world to think of an answer. They
can even call me and go, “Hey Gediminas, I've just sent a message to my friend
asking if they would be open about the business and they asked me, blah, blah,
blah, how should I answer?” And I go, “Tell them this.” And they send the
message. So it gives them time. It gives them time to think what to respond and
how to answer. Again, very, very effective.
Also,
it's less out of comfort zone, it’s less fear, its less fear of rejection, because
if they send a message, and a person doesn't respond to a message, well,
whatever, but if the call the person and the person over the phone goes, “No,
I'm not interested.” That's a lot more uncomfortable. That's a lot more out of
the comfort zone. It's more fun. You can make even like what we call a blitz,
like a 15 minute Blitz, so the whole team gets together, and they compete, who
can send the most messages within the next 15 minutes. So they all go crazy and
copy paste, copy paste, bears, copy paste and send 100 messages on Facebook,
Instagram, text message. So you can actually make it fun and make it
into a competition to just send a bunch of messages. It's more efficient. How
long would it take you to have 100 phone conversations? And how long would it
take you to send 100 messages? Much quicker with the messages, isn't it?
It's more effective as well, more effective way of using your time because you
call somebody on the phone, they'll go, “Oh, how's the kids? How's the family?
I hope you're well.” They're going to spend all of this time on the chit chat
which is completely unrelated, which is completely inefficient. But if they
text, they can go right to the point, they can still go, “Hey, John, hope
you're well, hope the family's fine, blah, blah, blah.” But it saves a lot more
time. And we've figured out and we've seen that it actually provides better
results too. So that's why I highly recommend you start employing the
techniques of messaging people, at least for the first contact.
Once the person
said they would be open to see the video, they might send them the video, they
might add them to a business opportunity group, and once the person has seen
the information, absolutely get on the phone with him. Absolutely get on a zoom
video chat with them so you can build a relationship, you can laugh and because
it's difficult to carry emotion over the text message and so on. But the
initial contact, the text message is very, very effective.
Afterwards,
you can do voice notes, you can do video messages, you can call the person, you
can get on zoom or on Skype or whatever, after that, totally awesome to do all
of that because they’re already interested in the business, they've already
seen the presentation and they said, “Yes, I'm interested.” Now they're
qualified prospect and you can do all sorts of stuff with them. But that
initial contact, use the text message, you'll see how effective that is.
That’s my training and tip for you. Hope you got value some value in this blog post, if you did, feel free to share it with other people. If you would like more amazing trainings check out “Network Marketing Success Training” group http://titaniumsuccess.co.uk/successtraining.php. There are 10 amazing lessons in this training course that will help you get the breakthrough in your business!
Yours
in success
Gediminas.
In : Personal Development
Tags: effective messaging