Why use a MESSAGE instead of CALLING a prospect?

Posted by Gediminas Grinevicius on Monday, February 24, 2020 Under: Personal Development

I want to talk about why message a prospect instead of calling a prospect.

So about a couple of years ago, the whole world decided to stop answering the phones. Have you noticed that? Like nobody wants to be talking on the phone anymore. It's like literally too rude to call somebody without texting them first asking them, “Hey, can I call you?” It's just the way it is. So, because of that, it actually has helped us in network marketing, if you use this wisely.

So before, we always had to call a prospect, and like pitch them the business like, “Hey Inga, hope you're well, I wanted to invite you to this ground floor opportunity to tell you about this amazing home based business, will you come to the presentation?” And then the person would give you questions and objections and you’d have to fight them over the phone, which was quite challenging.

And it doesn't mean that you can't keep calling people you can. However, in network marketing, we always talk about that it's important not what works, but it's important what duplicate. And let's face it, you might have the courage and tenacity to make those calls, to get on a phone and go, “Hey, Billy, are you going to join my business? Hey, Susie, are you going to join my business?”

But most people who you will recruit into the business, probably they haven't been working in a call centre, probably they haven't got the guts to just pick up the phone and start calling people pitching them the business, which creates a problem because if you only build your business by calling people and you say to every one of your new team members go, “Hey, you have to get on the phone and start calling people.” You might lose some prospects because they will be scared.

When a person is messaging the prospect, so I'm not saying you should never call a person and you should never talk to a person, but the first initial contact, the first initial question, “Hey, would you be open to take a look at my business?” When somebody's using a message whether it's a text message, or a Facebook message, or Instagram message or WhatsApp message or a Viber message or a telegram message or whatever it is, it creates less fear to send 100 messages than to call 100 people and to answer all the questions and objections. So it creates less fear.

Secondly, it has no skill involved. You see, if I recruit a brand new person, they've never done network marketing and I tell them, “Hey, just call 100 people and tell them about the business.” What do you think the outcome will be?

It'll be a freaking disaster. Because they have no idea what they're talking about. They haven't been trained. They haven't been to 100 presentations and memorized it. So the chances are, they're going to say all the wrong things, they’re going to hide them, they're going to talk nonsense, and they will come across either as very unprofessional or as crazy or whatever. If they call a person because they haven't been trained, haven’t got the skill of calling somebody and talking.

But if I give that person a text message template, that they can copy, paste, there's no skill involved. You don't need to have a lot of skill to copy, paste a message and send it on Facebook or copy, paste the message and send it as a text message. That's much easier for a new person in business to do. So it's a lot less skill involved as well when you're using a message as opposed to calling people over the phone.

Also, if I get a brand new person in the business and I go, “Start calling all your friends and pitch them the business.” So they start calling the friends and the friend goes, “Well, is this a pyramid?” They've got no time to think they have to answer there and then, like, “No, pyramids are in Egypt, your job is a pyramid.” They can say all sorts of wrong things because they again, they haven't got the time to think about it, what to answer to the question. But if they text somebody, or they Facebook message somebody, and they come back with a question, they've got all the time in the world to think of an answer. They can even call me and go, “Hey Gediminas, I've just sent a message to my friend asking if they would be open about the business and they asked me, blah, blah, blah, how should I answer?” And I go, “Tell them this.” And they send the message. So it gives them time. It gives them time to think what to respond and how to answer. Again, very, very effective.

Also, it's less out of comfort zone, it’s less fear, its less fear of rejection, because if they send a message, and a person doesn't respond to a message, well, whatever, but if the call the person and the person over the phone goes, “No, I'm not interested.” That's a lot more uncomfortable. That's a lot more out of the comfort zone. It's more fun. You can make even like what we call a blitz, like a 15 minute Blitz, so the whole team gets together, and they compete, who can send the most messages within the next 15 minutes. So they all go crazy and copy paste, copy paste, bears, copy paste and send 100 messages on Facebook, Instagram, text message. So you can actually make it fun and make it into a competition to just send a bunch of messages. It's more efficient. How long would it take you to have 100 phone conversations? And how long would it take you to send 100 messages? Much quicker with the messages, isn't it?

It's more effective as well, more effective way of using your time because you call somebody on the phone, they'll go, “Oh, how's the kids? How's the family? I hope you're well.” They're going to spend all of this time on the chit chat which is completely unrelated, which is completely inefficient. But if they text, they can go right to the point, they can still go, “Hey, John, hope you're well, hope the family's fine, blah, blah, blah.” But it saves a lot more time. And we've figured out and we've seen that it actually provides better results too. So that's why I highly recommend you start employing the techniques of messaging people, at least for the first contact.

Once the person said they would be open to see the video, they might send them the video, they might add them to a business opportunity group, and once the person has seen the information, absolutely get on the phone with him. Absolutely get on a zoom video chat with them so you can build a relationship, you can laugh and because it's difficult to carry emotion over the text message and so on. But the initial contact, the text message is very, very effective.

Afterwards, you can do voice notes, you can do video messages, you can call the person, you can get on zoom or on Skype or whatever, after that, totally awesome to do all of that because they’re already interested in the business, they've already seen the presentation and they said, “Yes, I'm interested.” Now they're qualified prospect and you can do all sorts of stuff with them. But that initial contact, use the text message, you'll see how effective that is.

That’s my training and tip for you. Hope you got value some value in this blog post, if you did, feel free to share it with other people. If you would like more amazing trainings check out “Network Marketing Success Training” group http://titaniumsuccess.co.uk/successtraining.php. There are 10 amazing lessons in this training course that will help you get the breakthrough in your business!

Yours in success


In : Personal Development 

Tags: effective messaging 
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