Using the “itch cycle” and “orphan adoption” in your business
I want to talk about two interesting
concepts that you might find quite interesting and useful to grow even bigger
business. Two concepts that I want to share with you.
First one is the age
cycle. Successful businesses use the age cycle and they get a lot more
business. So what is age cycle? Well every now and then people will start ageing
for a particular product. So for example, people who buy a brand new car
usually start ageing for a new car in about three years from buying one. So clever
car dealers know that and when it's about two years and 8-10 months, guess what
they do, they start emailing you, they start inviting you to open days, they
start inviting you to test drive a new car because they know very soon you will
start ageing to buy a new car because you sort of got fed up with your old
world, etc. And if they use that age cycle very often you'll buy a new car from
them .Same with homes people who buy a brand new house usually within five or
so years they start being ready to buy a bigger house, a nicer house in a nicer
area.
So that's again, an age cycle on the house and real estate agents
know that as well. So if you bought a house and when it comes to five and a
half years, five years and 10 months, they might reach out to you say Hey how's
it going, I wanted to show you a few interesting properties in your area maybe
you like something etc. And when they start taking you around new houses you start aging for a new one and they go they
sell you one, now no matter what business you are in your product will also
have an age cycle. Some of you have products that are a lot less expensive than
cars and houses.
Therefore, the cycles might be much quicker. So your customers
might start ageing every month for a new product or maybe your customers might
start eating every few weeks for a new product. If you know that you can start
working around that, one of the biggest mistakes people make they make a sale
to somebody and they expect this person to call them asking for more products,
they expect this person to call them asking to take a look at the capital and
maybe they have got something else that they could buy. Most people are too
lazy to do that, they will be next time at the supermarket or at a duty free
airport and they will just buy something else they are not going to contact
you, they don't want to chase you and look after you.
It's too much of offer
everywhere around being bombard they don't have time to chase you as a
salesperson, you need to be chasing them. Find a way in a hopefully, preferably
in a creative way, not just keep calling them hey do you want to buy more stuff but
even that would work but if you get creative with it maybe some special offers,
gifts, sampling, experiences or whatever. Where you can get them to start ageing
for a new product maybe you will say, Hey, we doing this pampering event maybe
you would like to come and just enjoy testing our cosmetics or maybe you might
say I'm doing this trial run or food supplements would you like to try a three,
five, ten day trial of our food supplement program and once the person has
tried they might go, you know what, I'd love to try that, get the product and
actually do it for real, that's the first strategy, it's called the age cycle.
So figure out what's the age cycle for your products and start getting back in
touch with those customers. It's much harder to find a new customer then get an
existing customer to repurchase again that’s why when you buy from big
companies like Amazon and E-Bay and so on they will start bombarding you with
emails in with offers and everything because they know once you get your credit card out it's much
easier to get you to pull that card again with them than to find a brand new
customer who's never spent any money with that, so use that as well don't miss
out on that.
The second strategy is called often adoption and again if you will
be building your network marketing business for a while it's almost guaranteed
that somebody will leave your business at some point people get distracted, married,
divorced, new jobs, lose jobs, get ill, and all sorts of things happens and
people get to distracted and they stop doing their network marketing business.
However, sometimes people stop doing network marketing business after they have
invited a bunch of people to the business. Once that person leaves the business
all of the people they invited they become the orphans because now they don't
have sponsor anymore and very often because the person who invited those people
stops doing the business becomes inactive they disappear from the radar, the
people they invited tend to stop doing business as well because they sort of
got involved because of that person and now that that person is not doing the
business anymore, they decided not to do it as well because they don't know where
to get information from and so on and they basically just sort of disappeared
into a base of network marketing.
If you're a clever leader, you're not going
to make that mistake; you're going to use this strategy called the orphan
adoption. So if you ever have a person who invited a bunch of people leave the
business or stopped doing the business, not a problem give those people a call
and say, "Hey Sally, Tom, who originally invited you to the business is no longer
with us is no longer active in the business. However, I'm one of your team
members too and I'm here to look after you and support you and help you with
whatever you want. Would you mind sharing with me why did you join the
business? Did you want it to make some extra money or did you want to use great
quality products?"' What was the reason and start building a relationship with
those people and take over, adopt these orphans, that somebody else left and
start building business with them, and you can go in depth and very often you
can find really amazing people that were just left, nobody really looked after
them because the person who invited them stopped doing the business, became inactive,
disappeared and those people were sitting there thinking, I thought it was a
great business.
But like I've got nobody to work with, as a sponsor, don't be
shy. Work in depth call people on your second, third and fourth and fifth
level, and introduce yourself to them and tell them I'm here if you ever need
help, if you ever need support, feel free to reach out to me. I would love to
meet you for a cup of coffee and tell you more about our business, show you
more about what we have done, show you more of the products etc. I'd love to
work with you. And you'll be surprised how many people will go, "Oh, wow,
amazing. I thought that's it, I thought I've got nobody to talk to but it's great to know that you are here." Because you can see your downline
report your downline, can't see upline.
So all they knew was the person who
invited them and if that person became inactive, they don't know anybody else
offline, do that orphan adoption and always whenever somebody leaves the business
or whenever somebody becomes inactive adopt their orphans, adopt the people they
have invited and build a relationship with them because they might want to
build a fantastic business.
That’s my training and tip for you. Hope you got value some value in this blog post, if you did, feel free to share it with other people. If you would like more amazing trainings check out “Network Marketing Success Training” group http://titaniumsuccess.co.uk/successtraining.php. There are 10 amazing lessons in this training course that will help you get the breakthrough in your business!
Yours
in success
Gediminas.
In : Personal Development
Tags: itch cycle and orphan adoption in business