Using F O R D To Build Rapport

Posted by Gediminas Grinevicius on Friday, January 10, 2020 Under: Personal Development

I want to share with you how to use F.O.R.D to build rapport with somebody, to build a relationship with somebody.

A lot of you are doing a lot of prospecting online, or you’re meeting people face to face and sometimes as network marketers, we are so excited about a business, that we rush into offering the business to a person or offering the product to a person without actually finding out what does this person want? What do they need? And F.O.R.D is a great way for you to do that to find out what does this person need? What do they actually want? So F.O.R.D is an acronym, and it's actually four words.

The first F stands for family. So when you're talking to somebody you can find out first of all, are they married? Do they have any kids? How old are the kids? What is their life looking like etcetera? So that's the family.

The second one is O, and that stands for occupation. So what do they do for a living? How long have they been doing it? Do they like doing that for a living? Are they making a lot of money in that? Are they making enough money? Do they think they're being paid fair amount of money? You know, are they happy in their job, and things like that? So finding a bit more about the occupation?

R stands for recreation. So what did they do on their free time? What do they do when they don't have to go to work? You know, what are their hobbies? What are their passions? What are the desires? You know, because the chances are, if they could do more of that, they probably would like to, but they have to go to work and things like that. So that's the R.

And the last one, the D stands for dreams. So what are their dreams? What are their ambitions? What are their desires? So again, when you’re having that conversation with somebody, whether they are on social media, or whether you’re face to face, you can ask them those questions, like, where do you see yourself in five years from now? You know, if you had a magic wand, and you could do or be whatever you want, where would you like to be? What would you like to do?

And by asking those questions, you will actually get everything you need to sell to that person, or to recruit that person. Because by having this genuine conversation, by being genuinely interested in that person, you'll find out all the things that they would like to do, what are the dreams? What are their ambitions? How will they like to support the family? Where would they like to travel? How much they would like to earn? What sort of career would they like to have.

And by asking those questions, you can see if your business fits that person's model, if your business fits that person's needs, if your products fit that person's need. And guess what, when you actually listen to a person to talk like that, then you will find some people that actually my business doesn't fit you, my product doesn't fit you. What I have to offer is not what you're looking for, and that's okay, too. Don't be afraid of that. Don't be like, “Oh my Gosh, every person has to join my team, every person has to buy my products.”

F.O.R.D is a great an easy way to remember and to train your team members how to have a normal human conversation. I know before we did network marketing, we knew how to talk to people. But when we get involved in network marketing, all of a sudden we forget.

That’s my training and tip for you. Hope you got value some value in this blog post, if you did, feel free to share it with other people. If you would like more amazing trainings check out “Network Marketing Success Training” group There are 10 amazing lessons in this training course that will help you get the breakthrough in your business!

Yours in success


In : Personal Development 

Tags: prospecting conversations in business 
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