I want to talk about the UGC, User Generated Content.
When you observe social media of successful companies, successful people, successful influencers and so on, whether that's on Facebook or Instagram or other platforms, one thing you will notice that people who run successful businesses or who make a lot of sales, who impact a lot of people, they use not only but one of the types of contents that they use is something called user generated content.
For example, if you have a product that you sell, and you ship this product to your customers, it is super clever to ask your customers to take a picture while using your product and send it to you. That's called user generated content.
Because the user is using your product or service, they take a photo, or they do a video of them using it, and they send it to you or they don't even have to send it to you, they might put it on their social media and tag you in that post so that you can share it onto your own stories, onto your own timeline. It's a very powerful piece of content, one because it's extra content for you. So it's not just you posting then, it's actually other people helping you to create your own content, but more than that, it's a testimonial. It's a referral. It's a recommendation by somebody because nobody would take a picture with a product if they didn't like it.
If your customer actually likes the product and makes a post and tags you, that creates what we like to call raving fans, raving fans for the product. It's customers that are not just using the product, but actually they are passionate about sharing this product with other people, even though they make no money from that, because they're just the customer, but they take a picture or they do a video, or they put a post on their own timeline and tag you in it where they say, “Wow, I've been using this product, really liked it.”
It's a great piece of content for you to have in between your other content, which is what we call user generated content. Also, for this user generated content, you can approach influencers, so not necessarily straightaway, people who have hundreds of thousands of followers on Instagram or Facebook, start with small accounts like people who have maybe 8000 or 10,000 or 12,000 followers, reach out to them and ask them because those people might not necessarily be making an awful lot of money from the social media, but you could reach out to them and say, “Hey, if I sent you this product, would you try it? And if you like it, would you post a little picture of it? Or if I send you this product, would you try it? And if you like it, would you make a short video for me about you using it?”
And they will put it on their timeline, which means if they have 8000, 10,000, 12,000 followers, all of these people are going to see you and they will obviously tag you in the post so that people can come over to your timeline to your page and see more about what is it that you do. Again, this is what we call user generated content because again, it's even though they are an influencer; they're also a user of the product because you sent them the product to try. So that's a great piece of content that you might want to incorporate on your social media if you haven't done so already.
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Yours in success
In : Personal Development
Tags: customers reviews about your business or your products