The difference between influencers and normal people 💡 and why it’s important for your business?
I want to give you a very important distinction. What's the difference
between influences and everybody else, the normal people and why that is
important for your business? So what's the difference between influencers and
normal people?
You see this is very important if you're planning to build a big
business, if you're planning to build a big team. The problem is that many
people who are influences and who is influencer? Influencer is somebody who is
highly respected by their community whose people look up to them, they're very
popular and things like that. So the biggest challenge is when you are an
influencer, because if you are an influencer, you don't understand people who
are not influencers.
And you see very often leaders in network marketing are
influencers and they teaching the team what to do, but they teaching the wrong
things, because they are the influences and the team members are not and if
your team members are not influencers, they won't get the results with the
strategies that you use as an influencer.
So
if you're an influencer, if you’re really respected within your community,
everybody looks up to you. You're really popular. You can go on Facebook, and
you can post pretty much anything and you'll get the result. You can put a picture
of the sandwich I'm eating, 150 likes and comments. “Oh my god, amazing
sandwich, Joanna. Wow.”
Because you're an influencer right? Almost anything you
post will work because people really follow you, people really like you and
respect you, but if you teach the same strategies to your team
members, you’ll realize, oh my gosh, they can copy word for word what you
posted on their social media and it's like crickets, tumbleweed, nothing is
happening, why, because they are not an influencer.
So
when you as a leader training your team members strategies for social media,
you have to train non influencer strategies because simple stuff that works for
people who are not influencers will also work for influencers, but stuff that
works for influencers will not work for normal people. So like sometimes people
say, “Well, why shouldn’t I post about my company? Why shouldn’t I put my
company name or product name, my leader does it all the time and people buying
from them loads, people joining the team loads.” They're not joining the team
because they're posting the company picture, they’re joining the team or buying
from them, because they respect them so much.
So it doesn't matter what they
would post, the people will go, “Oh my gosh, I want to join. I want to buy.”
But if a person who has no influence, if a person who has no respect, they've
got no following will do the same thing, they blast the company name and they
blast the product, nobody buying, like they’re getting haters like, “Ah, get
away.” And they don't understand why it's not working. Because that strategy
doesn't work for normal people. It only works for influencers.
But
if you show people strategies that everybody can do, that even a person who has
no following, who has no respect from the immediate friends and family and like
their community, if you teach strategies that work for those kinds of people,
that's when you can build a huge business. That's when the duplication happens
in your business. And that's the strategies you want to teach people.
So like, there's
this big thing now debate in network marketing between should you build a
rapport with your prospects? Or should you just get right to the point? And some
leaders train that, “Oh, you have to build the rapport etcetera.” But building
a rapport, it's like rocket science for most people, like most people do not
know how to communicate with other human beings.
So
like, you say, “Oh, we’ll just build rapport. Just like build relationships
with people online.” The go like, “How the hell do I do that? Like, what if I
say that and they say this? And what if they say that, what do I say in that?” Like,
there's like a million variations, what can happen when you're trying to build
a rapport, when you're trying to build a relationship? So just saying to your
team, “Well just build relationships with people online? Just build a rapport.”
That same like saying, “Well just jump through hoops on fire. It's so simple.”
Like, they're not going to freaking get it.
They're not going to understand how
the hell do I do this report thing. But if you give them a simple message to
send to others, like, “Hey john, I know we don't know each other, but I can see
you live in London. I'm looking to expand my business there. Just curious,
would you be open to take a look at an opportunity to earn extra income? And if
no, totally fine, just thought I would ask.” That's a non influencer strategy.
They
can send that message to anybody and a person will either say, “Yeah, I'm open
or no I’m not open.” Because an influencer, somebody who's highly respected
within the community, they could say anything, they could just say, “Hey, join
my business.” And people will go, “Okay, where do I sign? Where do I send the
money?” But it will not work for the other 99% of population because they are
not influencers. They are not authorities within their communities, they have
to use strategies that work for everybody, right? So be very careful when you
as a leader, training your team on some strategies that will only work for
people who are influencers.
Now, can anybody become an influencer? Yes, anybody
over time, anybody can become an influencer online. Anybody can build a
following. Anybody can become very popular. If they use the right strategies,
the right steps, but it doesn't happen like that. It's not an overnight thing.
So as a leader, you want to teach strategies to your team that will work for
everybody and then also train those who are willing how to become influencers,
how to wield better influence, how to attract people to themselves, right? But
that's the next level. I hope this is making sense, guys, because it's a very
important distinction. If you get this, it will really help you with your
duplication in your team. It will really help your team to expand because if
you only teach the stuff that the very influential people can do, then a lot of
your team will just be turned off from that.
That’s my training and tip for you. Hope you got value some value in this blog post, if you did, feel free to share it with other people. If you would like more amazing trainings check out “Network Marketing Success Training” group http://titaniumsuccess.co.uk/successtraining.php. There are 10 amazing lessons in this training course that will help you get the breakthrough in your business!
Yours
in success
Gediminas.
In : Personal Development
Tags: team duplication