I
want to talk about sales or discounts.
So all too often I see on social media
people saying, “Hey 50% off buy now!” Or, “We have this, buy one get one free
or whatever.” And they’re announcing a
sale or they’re announcing a discount hoping to get new customers. But the
challenge is that, if you don't want something, how cheap does it have to be
for you to buy it? Like, if you don't like broccoli how cheap does the broccoli
has to be for you to buy it? Like if you hate it, if you...
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