I
want to talk about buying somebody else's story. The title is don't buy
their story.
I once heard a big leader in network marketing say, “It doesn't
matter if they buy your story. But make sure that you don't buy their story.”
What does that mean? When you’re talking to a potential customer or a potential
business partner, you’re trying to tell them your story, you're trying to sell
them your story. You're trying to sell them the story of your product, you're
trying to sell them the ...
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