I want to talk about buying somebody else's story. The title is don't buy their story.



I once heard a big leader in network marketing say, “It doesn't matter if they buy your story. But make sure that you don't buy their story.” What does that mean? When you’re talking to a potential customer or a potential business partner, you’re trying to tell them your story, you're trying to sell them your story. You're trying to sell them the story of your product, you're trying to sell them the ...

I want to talk about motivation and they say about 98% of people who become world champions; become Olympic gold medallists and reach the top of whatever sphere of life, they have this burning desire, they have this hunger to achieve something and reach something.



But the problem is that the very large percent of them, once they reach the gold medal, once they become World Champion, they lose that drive, they lose that desire, they lose that hunger, and they plummet down and somebody else take...

I want to talk about customers. The title of this blog post is, it's easier to keep a customer than to get a customer.



Now big companies understand this. And that's why they spend a lot of time and effort in communicating with existing customers, offering products to existing customers, giving discounts and deals and promotions to existing customers, instead of trying to always get new customers, because a new customer is a lot more expensive, then an existing customer buying again. But very o...