Showing Tag: "less competition in marketing" (Show all posts)

Why you should market what it DOES not what it IS?

Posted by Gediminas Grinevicius on Thursday, November 19, 2020, In : Personal Development 

I want to talk about marketing and why you should market what it does, not what it is. I learned this from my mentor Ray Higdon. And he always talks about marketing what your product does, instead of marketing what it is. Now, there's many reasons why you should do that. One being that your potential customers are a lot more interested in what he does than what it is. Nobody buys a drill because they want to drill, people buy a drill because they want a hole in the wall. You should always be ...


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