I want to talk about marketing and why you should market what it does, not what it is. I learned this from my mentor Ray Higdon. And he always talks about marketing what your product does, instead of marketing what it is. Now, there's many reasons why you should do that. One being that your potential customers are a lot more interested in what he does than what it is. Nobody buys a drill because they want to drill, people buy a drill because they want a hole in the wall. You should always be ...

I want to talk about how to make your business more successful. The lesson for today we can actually learn from the franchises and especially McDonald's franchise.



And somebody once asked, why is McDonald's franchise so successful? Why this business model works so well and there's so many successful restaurants and they make pretty decent money and the model really, really works? And the answer to that question is that McDonald's franchise is designed to be run by people with the lowest level ...

I want to talk to you about talking the person out of the business, and if you're doing it and how not to do it.



So when we were back in Kazan, we had a training by one of the leaders. His name is Murat and he shared a great communication model that I thought wow, this is powerful. I definitely need to share it with the guys. So what's the idea behind it? Well, idea behind it is that very often, business partners in network marketing, they are so excited about their business that they are talk...

I want to give you three steps to recruiting somebody or to selling to somebody. What are these three steps for recruiting or for selling? Very, very simple.



Number one, determine the need. So determine the need of this person. So, what does this person need? Actually before you determine the need, actually first step is reach out to the person. So first step you reach out to somebody, whether it's on social media, whether it's face to face, etcetera. So step one, reach out to the person.

Numbe...

Today’s episode is about ignorance on fire on knowledge on ice. So, many people think that they need to know a lot of things in order to have great results in business, but think about it, haven’t you noticed that very often, people who are brand new in business who just get started, they don't know much yet, but they get a lot of results.



Why is that? Because they’re on fire, when somebody gets into the business, when somebody gets started, their knowledge is down here, you can't even s...