I want to talk very quickly about getting a new person started.



When a new person gets started, sometimes we think well, the best thing to do is to give them the choice so they can actually choose whatever they want to do, they can buy whatever they want to buy, etcetera, but actually, most people left to their own devices, they will choose to do absolutely nothing because that's the easiest path and our brain as human beings, it always chooses the path of least resistance.

So what's easiest? E...