I want to talk very quickly about getting a new
person started.
When a new person gets started, sometimes we
think well, the best thing to do is to give them the choice so they can
actually choose whatever they want to do, they can buy whatever they want to
buy, etcetera, but actually, most people left to their own devices, they will
choose to do absolutely nothing because that's the easiest path and our brain as
human beings, it always chooses the path of least resistance.
So what's easiest?
E...
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