I wanted to talk to you about how to sell expensive products. This is a strategy that I originally picked up
from the late Zig Ziegler. He was incredible salesperson and
incredible sales trainer.One of my team members told me a couple of maybe a
week ago or so, he said, “Hey, I'm selling these products that are more
expensive, but I'm giving huge discounts to my customers because like, I'm
uncomfortable selling at full price, selling the expensive product at full
price.” And I think...