I want to talk about sales or discounts.



So all too often I see on social media people saying, “Hey 50% off buy now!” Or, “We have this, buy one get one free or whatever.”  And they’re announcing a sale or they’re announcing a discount hoping to get new customers. But the challenge is that, if you don't want something, how cheap does it have to be for you to buy it? Like, if you don't like broccoli how cheap does the broccoli has to be for you to buy it? Like if you hate it, if you...

I want to talk about why discounts don't always work.



A lot of the times a brand new person in business, they'll think that, oh, if I put a discount on my product, I'll get more sales. If I put a discount on my product, I'll get more interest. And sometimes that is not the case. Actually, a lot of the times it's not the case and I'll explain why. So why would a discount not work? Well, what if I don't even know that I need your product? Putting it on a discount isn't gonna make me buy it. You ...