Have you ever prospected someone face to face or over the phone and they said "Well, what is it? Tell me now"
Obviously you do not want to do a presentation over the phone or at the bus stop so how to you avoid people asking for more information there and then instead of looking at the video or another tool that you send them. If you avoid answering their "What is it?" question it may look like you are hiding something and that will raise their suspiciousness. So what can you do?
You can use th...
Continue reading ...
