Standing Army or Moving Parade?

Posted by Gediminas Grinevicius on Tuesday, April 2, 2019 Under: Network Marketing
 Today I wanted to share with you something that is important for your mindset for when you’re creating content, for when you're marketing. When it comes to putting content on your social media, a lot of people get attached to the idea that, oh, I did this post few months ago so I need to do a new post, I need to create new stuff etc., because they imagine that they are marketing to a standing army. So they imagine that all of their friends on Facebook just standing there waiting, “okay, here it is, so Nadia put a new post, everybody saw it, everybody saw it, yeah, it's a great post, okay, let's wait for the next post from Nadia”, but it doesn't work like that. The way that it works is that your audience on social media, it's more like a moving parade than like a standing army. What that means is that people have their lives, people chasing after the kids and people doing things all day long, they're busy. 


Almost every single day your posts will be seen by different kinds of people. So for example, if you did a post a few weeks ago and it worked very well and it got a lot of comments and a lot of likes, use it again, reuse your content because other people will see that, because it's moved on. Some people looked at your stuff, “We’re not bothered.” They moved on, they’re no longer watching your videos and somebody else new came along and they might watch your video. So understand that the people that you're marketing to is not a standing army, is more like a moving parade, and because a lot of people go, “Well, I haven't posted anything for like a month, how can I get back into it?” Just start posting, it's not like all of your friends were like holding their breath because Simon hasn't posted for a month, “What’s happening. I hope she's okay.” They were getting on with their lives. They probably didn't even notice that you haven't posted for a week or for a month. Just start posting again and when you're posting like I said, reuse your stuff. Like every day I go into my memories and I see what I posted a year ago, two years ago, three years ago, and I reuse a lot of that stuff. And even if you put a post, like three days ago, and it was awesome, use it again next week, it doesn't matter because more people are going to see it, other people going to see it and you're going to get, again, a lot of interaction, a lot of people engaging with your post.

Don't just think, okay, I used that idea already, so I have to come up with new ideas all the time. It's not true. You can reuse a lot of your ideas that you used before, because a lot of companies make that mistake. They create a great advertising campaign, it gives them a lot of results and then they go, “Okay, we need to come up with a new one.” No, you don't, you just need to reuse that stuff and how long should you use something that works? Until it stops working. So if you have a post that every time you put that picture on, you get 5, 10 people reaching out to you saying, “Hey, I want to join or I want to buy that.” Cool, keep using it. And when should I stop it? When people stop reaching out to you? That's when you stop it. Not when you decided, “Oh, my audience is going to get bored of me putting that same…” Look, your audience is moving on, people are changing and different people are seeing your stuff so don't worry too much about that. So that's my training bit for today. 

Hope you got some value from this blog post, if you did, feel free to share it. I’ll see you at the top.

P.S. Considering coaching? Need someone to keep you ACCOUNTABLE? Check out my 12 week coaching program HERE

Yours in success

Gediminas.


In : Network Marketing 


Tags: "network marketing" content marketing 
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