I want to talk about the fact that people are taking longer to make
decisions. So the title of this blog is people are taking longer to make
And nowadays people are taking more and more and more time to make decisions simply because they're being bombarded with information. Remember the days when we had five TV channels and that was it? Now we have 500. So it’s like hundreds of times more information is bombarding people, there used to be a couple of radio stations, now there's a lot of them. Social media, it's like total overwhelm of information for most people.
So, because there is more choice, people take longer to make decisions because they say confused mind will always say no, so that's why people are procrastinating because there's just so many different choices. There's so many different ways of buying things. Like before you had just one shop for one thing, whereas now you can get things from different places, and people are getting a bit confused. So because that is happening, people started to take longer and longer to make decisions and they did this research where apparently, an average person will take like 22 days to decide what shoes to buy. Well, probably that applies more to women than men, but some men are crazy about shoes too, and something like it takes about three months for somebody to decide what car to buy, and the bigger the purchase, the longer it takes to make the decision.
People are taking longer and longer to make these decisions because they have so many different choices. Now, what does it mean for you and your home based business? Well it means that also people will take longer to make a decision to join your business. So if you know or even to buy your products, now if you know that, you can actually use this information to your advantage, because most network marketers they just expect for somebody to join the business right away.
So most people would just expect they tell somebody about the business and the person says, “Yes, I'm interested. I want to join, where do I sign?” And it will be awesome if it always happened like that, but it doesn't. And now that you know that because of this information age, because of so much choice, because of so much information everywhere, people are taking longer and longer to make decisions. And if somebody is thinking 22 days about the shoes they’re going to buy, then guess how long they will think about your business. So reality is that most people that you'll reach out about your home based business, they're not going to join right away. But if you know that you can then build in strategies to help you to stay with the person long enough so that they can make a decision.
Well, how do you do that? Do I just follow them around for 22 days begging them to join my business? Now, of course not, but a great tool nowadays, are Facebook groups, so instead of just privately messaging somebody with your information, and that’s it, why not create a Facebook group for your business prospects? You can actually add somebody to the business prospects group and it might be called different names, etcetera, so you add somebody to that group where they get exposed to your maybe business opportunity video, maybe some testimonials about your business, maybe some other information also, but then they stay in the group.
So let's say you added somebody, they've gone through the information, but they haven't made a decision to join, because people are taking longer to make decisions. But instead of you losing touch with that person, now they're in that group and every time you post something about somebody succeeding, about somebody qualifying for a car, about another incentive, about another thing, they keep seeing that information. And maybe a month from now, two months from now, three months from now, six months from now, a year from now, they have finally made a decision that they want to do home based business and because they’re in your group, they keep being reminded by you about your home business opportunity.
They make a decision to join you. And it happens all the time, people thinking for a long time, like I was the person who just made a decision right away, and I expected everybody to be like that, but reality is that's not the case. Most people need to think about it, they need to ponder on it, they need to speak to five people about it. Like, I've had a person literally do like a credit check on my network marketing company, before they made a decision to join.
Now, luckily, our company is doing okay, they're doing quite well. So she saw whatever she saw, she liked, and she decided to join the business, but the idea is, you can have that. And same for the customers, you could just get somebody to buy a product from you, and that's it and you lose them forever or you can have like a VIP customer group, where you can add that person and now it's not just a one off transaction, but you actually have this person there in the group, so they can one, they can reorder again and again, but even if they haven't bought anything, just by being in your VIP customer group, they will see the special offers, they'll see the new products being launched, they'll see all the different things before and after customer testimonials and things like that.
And maybe even a person who didn't buy right away by seeing social proof, by seeing other people buying the products, by seeing other people joining the business, they might make a decision a month from now, two months from now, five months from now just say, “Hey, you know what, I want to order some products.” Will that be bad? No, it's totally cool. They don't have to buy right away. So think about those things because people are taking longer and longer to make the decisions, you might want to in build some strategies in your business where you can keep in touch with your potential customers, keep in touch with your potential business partners, and you will win in the long term, because everybody will become ready at some point because life just changes. So that's my tip for you for you.
That’s my training and tip for you. Hope you got value some value in this blog post, if you did, feel free to share it with other people. If you would like more amazing trainings check out “Network Marketing Success Training” group http://titaniumsuccess.co.uk/successtraining.php. There are 10 amazing lessons in this training course that will help you get the breakthrough in your business!
In : Personal Development
Tags: making decisions in business