Marketers RUIN everything
I want to talk about marketers and what do they do? So the title of this blog
is marketers ruin everything. And that's not my phrase actually, Gary Vaynerchuk
said that and Vaynerchuk knows a thing or two about social media, but it's so
true. If you think about it, marketers do truly ruin everything.
So
first it was direct mail. Remember when you used to get letters through your
letter box and you would open every single letter and then the junk mail
started. So then the junk mail started and you started opening your mail over
the rubbish bin because you'd just go, “Junk, junk, junk, junk.” And you
wouldn't even open the letters because you know it's advertising, it's junk, you
don't want it and it's marketers doing it. So first it was direct mail, then
email. Do you remember when you first got your email, when you literally used
to open every single email that came to your inbox? Do you remember those days,
like people used to treat email as a real mail like they literally would read
the whole letter.
Whereas now I bet you, if you’re like most people,
you probably have like 10,000 unopened emails in your inbox. Why? Because
there's so much junk because again marketers they thought, “Oh, email, great
platform. Let's use it.” And then they kill it. Then next came phone. Came
phone calls, and again you used to literally pick up every phone call that
you'd get, nowadays you get a lot of phone calls with spam basically, “Oh, have
you been injured in an accident? Oh, you have you got your PPI?” And things
like that, people are just marketers are bombarding you. And then came social
media. And guess what? Marketers ruin everything. So same way, marketers
realize, “Oh my gosh, social media. We can bombard people with our
advertisements and things like that and spam and everything.” And then they
just kill it.
So,
social media is no exception, again, when marketers just really killed it. They
started bombarding people information, spamming people into the inboxes.
And again, it stops working when it's being abused. So, why do I say this,
because I never come to you just with a problem, I usually come with a solution
as well. So, if you are a network marketer, if you’re trying to build your
network marketing business, what can you do then if marketers ruin everything,
and before you can get your warmed up on a platform, marketers already ruined
it, how can you win in this game?
Well, the only way for you to win is to be
different. They say different is better than better. You know what I mean? So
it's not about you spamming even more than everybody else and making your spam
better than everybody else. No, it's about you becoming different, you doing
things differently so that you would stand out from the crowd, because if you
do what everybody else is doing, then you just going to be another Pamela
Anderson.
You don't want to be another Pamela Anderson, you want to stand out,
you want to show people that you're different, you want to provide value, you
want to be interesting, you want to be funny, you want to be entertaining, or
whatever, but not as everybody else, not the same as everybody else, not just
spamming people into the inbox is, “Hey, join my business. Here's my link.”
That stuff doesn't work. That stuff only gets you blocked. That stuff only
ruins the reputation of network marketing even more, and it doesn't really give
you results.
Instead, you want to be interesting, you want to be entertaining,
you want to be engaging, you want to stand out from the crowd, but because
before you’re in the business of your network marketing opportunity, before you’re
in the business of selling your network marketing product, first of all, you're
in the business of attention. You need to grab people's attention before you
can sell them your product, before you can introduce them to your business
opportunity. So you want to stand out from the crowd and be different.
So
think, what could I do differently? What could I say differently? What could I post
that would grab people's attention and it wouldn't be spam, it would be
interesting for people, it would be engaging for people, it would pique
somebody curiosity enough to message me instead saying, “Hey, I keep seeing
your posts. I'm interested to find out more. Hey, I saw this thing you posted.
I would like to know more. Hey, I'm interested.” That's different. Instead of
you spamming people, they’re messaging you ask you for information, wouldn't
that be better? Much better.
So that's my wish for you. Is that you decide to
make the social media game different. Don't just be like everybody else
spamming people and annoying everybody, but instead choose to provide value,
education, inspiration, maybe some entertainment if you can, if you're funny, if
you can sing, I don't know, you know what I mean? Like, I'm not very creative,
I can't sing, I can't dance, so instead, I choose to educate, that's why I do
these daily videos for the financial freedom TV to bring you guys some value,
to bring you some education and hopefully, in that way, I stand out from the
rest of the people or majority of the people who don't really bring value to
their fault, you know what I mean?
The idea is always to stand out and be
different and lead with value, lead with advice, lead with tips, lead with
wherever you can, but don't just spam people, don't just do these things where
somebody goes and tags 1000 people on one post, or goes and just adds people to
a group without asking them or go goes on and just sends direct messages to a
bunch of people without them asking for it. You know what I mean? It's just not
right. And that's how marketers ruin everything. And guess what, there's going
to be another platform, maybe there's going to be a hologram where, you will be
able to pop up in somebody's rooms and things like that, and guess what,
marketers will ruin that too.
So,
it will work at the beginning, and then it will stop working, because marketers
will abuse it. So one of my advice for you is just trying to be different. Try
to stand out and make people curious about what you do. Lead with curiosity, so
that people go, “Oh my gosh, I'm interested to find out more. Oh my gosh, I
like the attitude of this person. Oh my gosh, I like how they think, I like
what they’re posting. I like how their lifestyle is, I'm attracted to them. I
want to spend more time with them. I want to communicate more with them. I want
to be like them.” That's what you want to do. So that's my tip for you.
That’s my training and tip for you. Hope you got value some value in this blog post, if you did, feel free to share it with other people. If you would like more amazing trainings check out “Network Marketing Success Training” group http://titaniumsuccess.co.uk/successtraining.php. There are 10 amazing lessons in this training course that will help you get the breakthrough in your business!
Yours
in success
Gediminas.
In : Personal Development
Tags: stand out and be different in business