I want to talk about marketers and what do they do? So the title of this blog
is marketers ruin everything. And that's not my phrase actually, Gary Vaynerchuk
said that and Vaynerchuk knows a thing or two about social media, but it's so
true. If you think about it, marketers do truly ruin everything.
So first it was direct mail. Remember when you used to get letters through your letter box and you would open every single letter and then the junk mail started. So then the junk mail started and you started opening your mail over the rubbish bin because you'd just go, “Junk, junk, junk, junk.” And you wouldn't even open the letters because you know it's advertising, it's junk, you don't want it and it's marketers doing it. So first it was direct mail, then email. Do you remember when you first got your email, when you literally used to open every single email that came to your inbox? Do you remember those days, like people used to treat email as a real mail like they literally would read the whole letter.
Whereas now I bet you, if you’re like most people, you probably have like 10,000 unopened emails in your inbox. Why? Because there's so much junk because again marketers they thought, “Oh, email, great platform. Let's use it.” And then they kill it. Then next came phone. Came phone calls, and again you used to literally pick up every phone call that you'd get, nowadays you get a lot of phone calls with spam basically, “Oh, have you been injured in an accident? Oh, you have you got your PPI?” And things like that, people are just marketers are bombarding you. And then came social media. And guess what? Marketers ruin everything. So same way, marketers realize, “Oh my gosh, social media. We can bombard people with our advertisements and things like that and spam and everything.” And then they just kill it.
So, social media is no exception, again, when marketers just really killed it. They started bombarding people information, spamming people into the inboxes. And again, it stops working when it's being abused. So, why do I say this, because I never come to you just with a problem, I usually come with a solution as well. So, if you are a network marketer, if you’re trying to build your network marketing business, what can you do then if marketers ruin everything, and before you can get your warmed up on a platform, marketers already ruined it, how can you win in this game?
Well, the only way for you to win is to be different. They say different is better than better. You know what I mean? So it's not about you spamming even more than everybody else and making your spam better than everybody else. No, it's about you becoming different, you doing things differently so that you would stand out from the crowd, because if you do what everybody else is doing, then you just going to be another Pamela Anderson.
You don't want to be another Pamela Anderson, you want to stand out, you want to show people that you're different, you want to provide value, you want to be interesting, you want to be funny, you want to be entertaining, or whatever, but not as everybody else, not the same as everybody else, not just spamming people into the inbox is, “Hey, join my business. Here's my link.” That stuff doesn't work. That stuff only gets you blocked. That stuff only ruins the reputation of network marketing even more, and it doesn't really give you results.
Instead, you want to be interesting, you want to be entertaining, you want to be engaging, you want to stand out from the crowd, but because before you’re in the business of your network marketing opportunity, before you’re in the business of selling your network marketing product, first of all, you're in the business of attention. You need to grab people's attention before you can sell them your product, before you can introduce them to your business opportunity. So you want to stand out from the crowd and be different.
So think, what could I do differently? What could I say differently? What could I post that would grab people's attention and it wouldn't be spam, it would be interesting for people, it would be engaging for people, it would pique somebody curiosity enough to message me instead saying, “Hey, I keep seeing your posts. I'm interested to find out more. Hey, I saw this thing you posted. I would like to know more. Hey, I'm interested.” That's different. Instead of you spamming people, they’re messaging you ask you for information, wouldn't that be better? Much better.
So that's my wish for you. Is that you decide to make the social media game different. Don't just be like everybody else spamming people and annoying everybody, but instead choose to provide value, education, inspiration, maybe some entertainment if you can, if you're funny, if you can sing, I don't know, you know what I mean? Like, I'm not very creative, I can't sing, I can't dance, so instead, I choose to educate, that's why I do these daily videos for the financial freedom TV to bring you guys some value, to bring you some education and hopefully, in that way, I stand out from the rest of the people or majority of the people who don't really bring value to their fault, you know what I mean?
The idea is always to stand out and be different and lead with value, lead with advice, lead with tips, lead with wherever you can, but don't just spam people, don't just do these things where somebody goes and tags 1000 people on one post, or goes and just adds people to a group without asking them or go goes on and just sends direct messages to a bunch of people without them asking for it. You know what I mean? It's just not right. And that's how marketers ruin everything. And guess what, there's going to be another platform, maybe there's going to be a hologram where, you will be able to pop up in somebody's rooms and things like that, and guess what, marketers will ruin that too.
So, it will work at the beginning, and then it will stop working, because marketers will abuse it. So one of my advice for you is just trying to be different. Try to stand out and make people curious about what you do. Lead with curiosity, so that people go, “Oh my gosh, I'm interested to find out more. Oh my gosh, I like the attitude of this person. Oh my gosh, I like how they think, I like what they’re posting. I like how their lifestyle is, I'm attracted to them. I want to spend more time with them. I want to communicate more with them. I want to be like them.” That's what you want to do. So that's my tip for you.
That’s my training and tip for you. Hope you got value some value in this blog post, if you did, feel free to share it with other people. If you would like more amazing trainings check out “Network Marketing Success Training” group http://titaniumsuccess.co.uk/successtraining.php. There are 10 amazing lessons in this training course that will help you get the breakthrough in your business!
In : Personal Development
Tags: stand out and be different in business