I want to talk about how to increase retention in your business. When it
comes to retention in network marketing, we have two types of retention,
retention of customers and retention of business partners.
When it comes to customers, the answer to how can we retain more customers is customer service. The question in your mind should always be how do I make the experience wonderful to my customer? How do I make my customer enjoy the process of doing business with me? It shouldn't just be a transaction, it shouldn't be just a number. It shouldn't just be, “Here's the product, give me your money.” And that's it.
The idea is how to make the experience delightful for your customer so that your customer goes, “Oh my gosh, I love dealing with this person. I love dealing with this company. Every time I do business with them, I feel amazing.” That's how you increase retention. Because they say people will forget what you said and done, but they will never forget how you made them feel. If you create that great feeling, that emotional connection with your product, and with your brand, the customers will always stay, the customers will never disappear. That’s one side.
The second side is your business partners, is your team members. How can you increase retention in your team, how can you have less people quitting the business and staying in the business? And this one is twofold. One side, you need to help people get results. If you want more people stay in your business, help more people to make some money quickly. The quicker your team member gets a customer, the quicker your team member gets their own team members, the more you’re increasing the chance of them staying in the business. That’s one side.
The second side, and it's a huge side and very few people work on that is culture, creating a great culture because you can't have a retention problem if you don't have a culture problem. Most of the time, if you struggle retaining people in the business, there's probably a problem with culture. And big thing when it comes to culture is making everybody feel welcome in your business. Very often as network marketers, we don't do that because we are so fired up, because we have such great big ambitions and goals, and we expect everybody else to be like that too. And anything less than that we go, “What the hell are you doing here? Get out of my way. Don't waste my time.”
And sometimes people feel like they're not enough in your team. People feel like they're not good enough to be around you because you're so crazy fired up. Now, I'm not saying you need to reduce your passion. You shouldn't. You should go like crazy, but what you should do, you should think how can I make everybody feel welcome in my team, because some people will come to your business who initially might not be very ambitious, who initially might not have very big goals, but if you keep them long enough around the campfire, there's a chance that three months from now, six months from now, a year from now, they'll catch fire by seeing other people succeeding, hitting higher ranks, making more money.
As a leader, you should always be thinking, how can I make everybody feel welcome in my business? How can I make everybody feel good in my business because everything that we do, it doesn't matter what your goals are, whether it's to make a gazillion pounds of dollars, or have a dream house or drive a Ferrari or go build a school in Mozambique or orphanage in Timbuktu or whatever it is.
If I dig deep enough, if I keep asking, but why, but why, but why, but why, and if I dig deep enough, you know what you're going to say, “Because it's going to make me feel good.” That's what it's all about, pain and pleasure. Everything we do in life is either to avoid pain or to gain pleasure, which in other words is to feel good because you feel good when everything goes the way you want it to go.
People who join your business, it's exactly the same thing. If you make them feel like shit, if you make them feel worthless, if you make them feel like they're not enough, guess what, they aren’t going to hang around very long around your business, they're going to go somewhere else. But if you make them feel welcome, if you make them feel good, if you make them feel accepted, no matter what they want to achieve in business, they'll stay with you forever. And they will catch fire eventually. They will. I promise you that.
That’s my training and tip for you. Hope you got value some value in this blog post, if you did, feel free to share it with other people. If you would like more amazing trainings check out “Network Marketing Success Training” group http://titaniumsuccess.co.uk/successtraining.php. There are 10 amazing lessons in this training course that will help you get the breakthrough in your business!
Yours in success
In : Personal Development
Tags: make the experience worthwhile for everyone in your business