Success Is A Way Of Life - Not A Destination

I want to talk about prospecting, and marketing. How much prospecting and how much marketing should you do in your business?



First of all, what's the difference? What's prospecting? And what's marketing? Well, prospecting is when you're actively reaching out to another person, and asking them to take a look at your product, or take a look at your business. This could be a phone call, it could be a text message, it could be a face to face conversation with somebody, it's basically when you're actively inviting another person and ask them, “Hey, would you be open to take a look at my product? Hey, would you take a look at my business opportunity?” Whether they say yes or no, that's irrelevant for now. That's prospecting.

Marketing, on the other hand, is when you put some content out there that can possibly attract a person to you who say, “Hey, I would like to find out more.” Again, that could be a post on Facebook, it could be a video on YouTube, it could be an advertisement on a notice board somewhere in your local supermarket, it could be an ad in a newspaper, or whatever. All of that is type of marketing. You put some content out there, and you expect somebody to see that and to reach out to you, call you, message you, email you, go to your website.

Prospecting is when you go to people, marketing is where people come to you. Now, for most people, it sounds a lot sexier when people come to you. “Woo, I prefer that. I don't have to reach out to people, they come to me. Attraction marketing, how wonderful, I just want to do marketing.” Unfortunately, it doesn't work that way. At the beginning, nobody is going to be coming to you, even when you start putting the content out there, most people are not going to come just right away to you.

Prospecting is a lot more effective short term because if you send 50 messages today, the likelihood is somebody will take a look at your business, somebody will take a look at your product. If you put a bunch of posts today, marketing, you don't know if anybody going to respond or not. You don't know when they're going to reply. You might put a video on YouTube, but somebody might respond four years from now. You don't control the timeframe. That’s why at the beginning, 80% of the time, you should spend prospecting and only 20% of the time, you should spend producing content as marketing. And as the time goes by, as more and more people start coming from your marketing, you can reduce the amount of prospecting you do and increase the amount of marketing that you do, but only after some time.

Only once you start generating leads all the time, that's when you can start reducing amount of reach outs that you do. At the beginning, you should be messaging people, calling people or talking to people, reaching out to people, doing as much prospecting as you can to put as many leads into your business to put as many people to take a look at your business to take a look at your product.



That’s my training and tip for you. Hope you got value some value in this blog post, if you did, feel free to share it with other people. If you would like more amazing trainings check out “Network Marketing Success Training” group http://titaniumsuccess.co.uk/successtraining.php. There are 10 amazing lessons in this training course that will help you get the breakthrough in your business!

Yours in success

Gediminas.