want to talk to you about lead magnet and how that can serve you in your home
based business. First of all, what is lead magnet?
Well a lead magnet is a piece of information or a piece of content that people get in exchange for doing something. Very often, if you follow any of the internet marketers, they will have like a PDF document, with answers to your questions or with useful information or tips about something. And in order for you to get that PDF, you'll have to leave your name and email. You leave your name and email, they send you the PDF, and now they've got your email.
Now they can be sending you more information. In a nutshell, that's a lead magnet. But it doesn't have to be a PDF, it could be an audio file, it could be a video, it could be in different formats. But it's some sort of piece of content that you give to somebody in exchange for something. Now, you may say, “Oh Gediminas, but I have to have a website, I have to have an email platform, I have to have all of these things in order to capture people's details, right?” Don't worry about that. If you have it awesome, you can definitely do that. I do that I collect people's emails, and then send them more useful information. But you don't have to do that to begin with.
To begin with, you could simply create a lead magnet and ask people to message you on Facebook, if they want to get it. Why would you do that? Well, you know how conversations lead to commissions? How the more conversations we have, the more customers we'll get and the more team members ‘we’ll get? Well, wouldn't it be nice if you didn't have to start a conversation, if people actually started the conversation with you? Of course, it would be nice. Well, that's what lead magnet comes in. What sort of lead magnet should you create?
Well, imagine you have a product that helps people to lose weight. I have a product that helps people to lose weight. So you could go on a secret website, where there's a lot of useful information. I'll tell you this website; make sure you write it down. Have you got a pen and paper handy? Okay, so the website is G-O-O-G-L-E.com. Yeah, Google; that's the secret website. Let's say you have a product that helps people to lose weight, you could go on Google, and type in tips to lose weight and you'll have loads of blog articles, loads of videos, loads of websites, where they will be giving free tips on how to lose weight. You take a piece of paper and a pen, and write down all of those steps, maybe 10, maybe 20, maybe 30, maybe 40 different tips. You write them down and then you make them into a Word document or a text document or a PDF document, that's your lead magnet.
Now you could go live and the title of your live; five ways to lose weight and start your live and you say, “Hey, guys, I've been doing a lot of research into weight loss and weight management strategies. And today, I'm going to share with you five strategies to lose weight. Strategy number one, don't eat after six. Strategy number two, drink plenty of water, strategy number three, do this.” Five strategies and once you finish with the five, you say, “Hey, oh, by the way, I've also made a PDF document with another 25 different strategies that can help you to lose more weight. If you'd like to get my PDF, drop me a message into my Facebook.” What happens? Now who will message you? People who want to lose weight or people who have no interest in weight loss? Of course, first of all, only people who want to lose weight will watch your live. Friends that you have on Facebook who have no need to lose weight, they probably won't even watch that live video five tips on how to lose weight.
This way, you're segmenting your audience and now those people will message you saying, “Hey, I watched your live, I want to get that PDF with 25 strategies on how to lose weight.” And they say, “Hey, awesome. When I'm in front of a computer, I'll be sure to send you the free PDF. And by the way, are you using any food supplements right now that would help you lose weight?” What have you just done? You just converted that lead into a potential customer. Now, if they are not using anything, what could you do? You could recommend them your product, you could say, “Hey, alongside the PDF that I'm going to send you, would you like more information about a product that I have, that could also help you to lose more weight?”
You get it? This way you are attracting people to you using your lead magnet, and then having a conversation with them in the messenger and offering them your product 99% of your friends who didn't even watch the live, they wouldn't even know that you had anything for sale because you’re selling in the messenger. That's how you can use lead magnets and you could create as many lead magnets as you want so it doesn't have to just be one it could be what about weight loss? What about skincare? What about nutrition? You could have so many of them and attract people to you without even having a website or a funnel or lead capture pages; just using your messenger.
That’s my training and tip for you. Hope you got value some value in this blog post, if you did, feel free to share it with other people. If you would like more amazing trainings check out “Network Marketing Success Training” group http://titaniumsuccess.co.uk/successtraining.php. There are 10 amazing lessons in this training course that will help you get the breakthrough in your business!
Yours in success
In : Personal Development
Tags: do you use lead magnet