DIFFERENT is better than BETTER
Today I wanted to talk to you about different is
better than better? What do I mean by that?
Well, you know nowadays, because of
all the social media, because of all the amount of information, people are just
bombarded with advertising, with marketing, with commercials, with everything.
So before you’re in the business of selling your products, or before you’re in
the business of selling your business opportunity, or whatever you're selling
you first of all add in the business of attention.
So you need to grab people's
attention and it's not so easy anymore, right? It's not like before you had
three channels. It's not like before you had two radio stations. Now you are
bombarded with information every day. So how can you get through to people? How
can you get through to your potential clients? How can you get through to your
potential business partners. And it's all about being different. It's
not about reducing the price by a little bit.
So a lot of people go the
traditional route, a lot of people go to traditional learning or will just
reduce the price a little bit, or will just increase that a little bit. But
everybody does that. Everybody's doing, “Oh, we have the best marketing plan in
the industry. Oh, we have the best product indeed, oh, this is ground floor,” but
everybody does that. Like it's no different. So we ought to always think that
different, is better than better. Like people will go for
something different than going for the same thing that is slightly better.
So a lot of the times what you want to do is think about
how can I be different from other people selling this type of product? How can
I be different from other people looking for recruits, other people in other
network marketing companies? How can I stand out? How can I catch people's
attention? So when somebody scrolling through the Facebook feed, or scrolling
through the Instagram feed, they stop and look at what you've got to offer?
They stop and look at what you got to say, right? How can you stand out from
most of the crowd?
That's what you always want to be thinking. How can I be
different? How can I do things differently so that people go, “Wow, that's
different,” and a lot of it comes down to posture, how you present yourself, because
again, a lot of people in network marketing, they’re just so desperate, they’re
just so eager to recruit you, they’re just so eager to sell you something. So
they do what is called verbal diarrhea, as soon as you allow them to show you
everything about the business or about the product, and people go, “Get away
from me. I don't want to do anything with that.”
So when you change that, when you start saying
things that make people curious, when you start saying things that make people
interested, it's different, right? So when they go on most network marketers
feed on Facebook is product, product, product, product, join my business,
product, product, product, product, join my business, you know what I mean?
Everybody does that.
So when you go on your Facebook, and you make your
Facebook in a way, way doesn't say about your company, it doesn't say about
your product, and then you put curiosity raising pose, they go, “That's
different. What is that? What are they doing?” So it's all about standing out
from the crowd, standing out from thousands of people, trying to bombard
everybody, standing out from that crowd and being a bit different.
Same way
when you’re speaking to people face to face, again, how can you be different?
How can you stand out? And one of the ways again, to stand out is to actually
listen to people, is to actually pay attention to what they've got to say, and
dig for information instead of you trying to give your information. And when somebody
asks what would you do? You just go, “I help people to earn extra income from
home.” “How does that work? Tell me more.” Why? Because now it's a different
energy. You're not the one pushing information, you're pulling them.
Most
people they’re pushing, they’re cramming their stuff down people's throats. But
if you change that approach, if you pull people towards you by making them
curious, by making them interested, that's going to catch their attention. So that's my message for today; always try and think
how can I be different from what everybody else is doing? How can I stand out
from the crowd? How can I make people curious, and you'll see how you're going
to start getting a lot better results than if you just copy paste what everybody
else is doing.
I loved I think McDonald's quote, when somebody interviewed
Ray Kroc, the founder of McDonald's, and he said, “Well, how do you react to
Burger King because they're copying a lot of your stuff?” And he goes, “We got
to be inventing stuff faster than they can copy it.” And I love that, that's
just great. That's just awesome. So be that person who makes different things
to everybody else and stands out.
That’s my training and tip for you. Hope you got value some value in this blog post, if you did, feel free to share it with other people. If you would like more amazing trainings check out “Network Marketing Success Training” group http://titaniumsuccess.co.uk/successtraining.php. There are 10 amazing lessons in this training course that will help you get the breakthrough in your business!
Yours in success
Gediminas.
In : Personal Development
Tags: standing out from the crowd in business