I want to talk to you about the difference between convincing and between
persuading. So what's the difference?
Being in network marketing and home based business, I always teach our team members never to convince people because that's the worst thing you can do, trying to drag people, screaming and kicking to presentations, deceiving people, or whatever, it's completely pointless and that's what gives sometimes the bad reputation to network marketing, because people are not doing it professionally.
So I always discourage people from convincing instead I say, we need to be sorting through people, but there's a difference between convincing and persuading. What's the description of it? What’s the difference? What is it? So convincing or actually, let's start with persuading. So when you persuading somebody, you trying to get person to do something that they want to do for their gain, for their benefit, that's persuading, helping somebody or getting somebody to do something that they want to do for their gain.
Convincing is when you try to get person to do something they don't want to do for your gain, you get the difference? You get the gist? So when you’re convincing somebody to join your business, the chances are, they don't want to join your business, they don't want to make more money, they don't want to have a better life, they're happy where they are, you know.
One of my mentors always says, “If somebody's dream is to live on benefits, don't take that dream away from them, let them have it.” There's plenty of people out there who wants a better life, who are not happy with earning six pounds an hour, 10 pounds an hour, 15 pounds an hour or whatever they earn. So these are the people we need to help. I always say to people, I can teach you how to become successful but I can’t teach you how to want to become successful. And if you convincing somebody to buy your products, again, the chances are, they don't want to buy your products. They're happy overpaying on the high street shop, they are happy getting lesser equality from the high street shop, let them do it. You can't change the whole world, but persuading is when you helping person to do what they want to do for their own benefit.
When you're sorting, when you're not convincing people, while when you're sorting through people, you will find people who want to make more money, you will find people who want a better life, you will find people who are hungry for better life and for reaching their full potential. Now, these are the people that you want to persuade to go after the dream, to become part of your business and to realize their full potential. So those people, they want to change their life, they want to make more money, they want a better alive, but maybe, maybe they have been beaten down in their lives so many times, they lost that belief that they could ever change their life, they lost the belief in themselves, maybe they see other people succeeding and saying, “Yeah, maybe they can do it, but not me, I could never do that.”
These are the people that you want to persuade them to become part of your business, to start chasing their dreams, persuade them that they are good enough, that they are smart enough, that they are beautiful enough, then it doesn't matter whether they are a woman or a man, that it doesn't matter what age they are, that it doesn't matter whether they white, black, blue, green, or yellow, it doesn't really matter, they can still achieve their dreams, they can still change their lives.
That’s persuasion, is helping somebody to do something that they want to do for their own benefit. If you only change that in your head, if you only change that, the way you approach people, it will transform your business, it'll transform your life, because you’re no longer convincing people to do something they don't want to do for your benefit. That's when you feel bad. That's when you afraid of rejection, that's when you afraid of failure, because you’re trying to gain something.
Instead, you’re helping just the right people to get what they want for their benefit. And that still your business or your product can still help them, somebody you meet and they've been struggling to lose weight for years and years and years, but they want to lose weight. They want to change their life. Now your weight loss product, could it help them? Absolutely. Should you persuade them to try your weight loss product? Absolutely, but it's not for your gain, you're going to make some money by selling that product, but that's not the point, the reason why you're persuading them is because they want to lose weight, because they want to change their life.
It's a completely different mindset when you do that, but how then can you realize what people want? How could you know that the person wants to change their life? How could you know that they want to change your career? Or how could you know that they hate their boss? Or they hate their job? How could you know those things? By asking people, by talking to people.
Too many people in network marketing and in general, they just assume and I like that assume start with ass. So too many people assume that, “Oh, everybody needs my business. Everybody needs my product, everybody's going to join.” No they're not. Not everybody needs your business. Not everybody wants to make more money. Not everybody wants to crush it, get the brand new Mercedes, stand on stages in front of thousands of people with a massive cheque. Not everybody. Not everybody wants that.
So before you do the verbal diarrhea, before you vomit all of you information about your amazing business and about everything onto the person who neither wants nor cares about it. Instead, why don't become a great conversationalist. Why don't become a person who asks, before they talk. You know what they say, “God gave you two ears and one mouth for a reason.” You should do a lot more listening, and a lot less talking. So why not start interviewing people? I don't mean like sit in the office and start at the table and interview people. I mean, every single day when you meet people, why not, instead of thinking how can I pitch my business? How can I pitch my business? How can I pitch my product? How can I pitch product? Instead, go, “How can I get to know this person? How can I talk to them like a normal human being?” And find out what's going on in their life? Find out what would they like to get out of life? Find out what are their goals for the future? Find out what is lacking maybe in their life? Find out what would they like to achieve.
So when you start having genuine conversations and you pay attention and you pay interest in the person, one, they're going to trust you, like you and get to know you because guess what, nobody's listening to anybody. Everybody just waiting for you to stop talking so they can start talking. So when you actually start listening to people, when you actually start paying a genuine interest in the person, they go, “Wow, this person is different. They're nice. They're amazing.” And they don't even know why they like you but they like you because nobody listens to them ever. The husband, the wife is not listening to them, their work colleagues not listening, their boss is not listening to them. Nobody's actually listening to them. Everybody just tries to push their things out.
So when you actually listen to them and you dig deep and you ask more questions and you find out more about that them, guess what, you're going to connect with that person, and they will give you all the ammunition you need to recruit them into your business or to sell them your product, if you only ask enough questions, if you only dig deeper, and find out how are they doing with their job? How are they doing with their finances? How is the family life? How is their health? How is their everything? If you just ask enough questions, they will give you all the information you need to go, “Hey, John, by the way, because you said that, you guys are struggling financially, because you said that you're looking for an extra job. I might have something that would work for you. Maybe not for you, maybe for you, I don't know, but because you said that, I'd like to share something with you.” And guess what, they will be a lot more acceptable, they will be a lot more receptive of that information because you paid attention, because you listened to them, because you haven’t assumed that they need your business, that they need your opportunity. I hope this is ringing some bells for you guys.
That’s my training and tip for you. Hope you got value some value in this blog post, if you did, feel free to share it with other people. If you would like more amazing trainings check out “Network Marketing Success Training” group http://titaniumsuccess.co.uk/successtraining.php. There are 10 amazing lessons in this training course that will help you get the breakthrough in your business!
Yours in success
In : Personal Development
Tags: helping people get what they want