CONVINCING vs PERSUASION
I want to talk to you about the difference between convincing and between
persuading. So what's the difference?
Being in network marketing and home based
business, I always teach our team members never to convince people because
that's the worst thing you can do, trying to drag people, screaming and kicking
to presentations, deceiving people, or whatever, it's completely pointless and that's
what gives sometimes the bad reputation to network marketing, because people
are not doing it professionally.
So I
always discourage people from convincing instead I say, we need to be sorting through
people, but there's a difference between convincing and persuading. What's the
description of it? What’s the difference? What is it? So convincing or
actually, let's start with persuading. So when you persuading somebody, you
trying to get person to do something that they want to do for their gain, for
their benefit, that's persuading, helping somebody or getting somebody to do
something that they want to do for their gain.
Convincing
is when you try to get person to do something they don't want to do for your gain,
you get the difference? You get the gist? So when you’re convincing somebody to
join your business, the chances are, they don't want to join your business, they
don't want to make more money, they don't want to have a better life, they're
happy where they are, you know.
One of my mentors always says, “If somebody's
dream is to live on benefits, don't take that dream away from them, let them
have it.” There's plenty of people out there who wants a better life, who are
not happy with earning six pounds an hour, 10 pounds an hour, 15 pounds an hour
or whatever they earn. So these are the people we need to help. I always say to
people, I can teach you how to become successful but I can’t teach you how to want
to become successful. And if you convincing somebody to buy your products,
again, the chances are, they don't want to buy your products. They're happy
overpaying on the high street shop, they are happy getting lesser equality from
the high street shop, let them do it. You can't change the whole world, but
persuading is when you helping person to do what they want to do for their own
benefit.
When
you're sorting, when you're not convincing people, while when you're sorting
through people, you will find people who want to make more money, you will find
people who want a better life, you will find people who are hungry for better
life and for reaching their full potential. Now, these are the people that you
want to persuade to go after the dream, to become part of your business and to
realize their full potential. So those people, they want to change their life,
they want to make more money, they want a better alive, but maybe, maybe they
have been beaten down in their lives so many times, they lost that belief that
they could ever change their life, they lost the belief in themselves, maybe
they see other people succeeding and saying, “Yeah, maybe they can do it, but
not me, I could never do that.”
These are the people that you want to persuade
them to become part of your business, to start chasing their dreams, persuade
them that they are good enough, that they are smart enough, that they are
beautiful enough, then it doesn't matter whether they are a woman or a man, that
it doesn't matter what age they are, that it doesn't matter whether they white,
black, blue, green, or yellow, it doesn't really matter, they can still achieve
their dreams, they can still change their lives.
That’s persuasion, is helping
somebody to do something that they want to do for their own benefit. If you
only change that in your head, if you only change that, the way you approach
people, it will transform your business, it'll transform your life, because
you’re no longer convincing people to do something they don't want to do for
your benefit. That's when you feel bad. That's when you afraid of rejection, that's
when you afraid of failure, because you’re trying to gain something.
Instead,
you’re helping just the right people to get what they want for their benefit.
And that still your business or your product can still help them, somebody you
meet and they've been struggling to lose weight for years and years and years,
but they want to lose weight. They want to change their life. Now your weight
loss product, could it help them? Absolutely. Should you persuade them to try
your weight loss product? Absolutely, but it's not for your gain, you're going
to make some money by selling that product, but that's not the point, the
reason why you're persuading them is because they want to lose weight, because
they want to change their life.
It's a
completely different mindset when you do that, but how then can you realize
what people want? How could you know that the person wants to change their
life? How could you know that they want to change your career? Or how could you
know that they hate their boss? Or they hate their job? How could you know
those things? By asking people, by talking to people.
Too many people in network
marketing and in general, they just assume and I like that assume start with
ass. So too many people assume that, “Oh, everybody needs my business.
Everybody needs my product, everybody's going to join.” No they're not. Not
everybody needs your business. Not everybody wants to make more money. Not
everybody wants to crush it, get the brand new Mercedes, stand on stages in front
of thousands of people with a massive cheque. Not everybody. Not everybody
wants that.
So
before you do the verbal diarrhea, before you vomit all of you information
about your amazing business and about everything onto the person who neither wants
nor cares about it. Instead, why don't become a great conversationalist. Why
don't become a person who asks, before they talk. You know what they say, “God
gave you two ears and one mouth for a reason.” You should do a lot more listening,
and a lot less talking. So why not start interviewing people? I don't mean like
sit in the office and start at the table and interview people. I mean, every
single day when you meet people, why not, instead of thinking how can I pitch
my business? How can I pitch my business? How can I pitch my product? How can I
pitch product? Instead, go, “How can I get to know this person? How can I talk
to them like a normal human being?” And find out what's going on in their life?
Find out what would they like to get out of life? Find out what are their goals
for the future? Find out what is lacking maybe in their life? Find out what
would they like to achieve.
So when you start having genuine conversations and
you pay attention and you pay interest in the person, one, they're going to
trust you, like you and get to know you because guess what, nobody's listening
to anybody. Everybody just waiting for you to stop talking so they can start
talking. So when you actually start listening to people, when you actually
start paying a genuine interest in the person, they go, “Wow, this person is
different. They're nice. They're amazing.” And they don't even know why they
like you but they like you because nobody listens to them ever. The husband,
the wife is not listening to them, their work colleagues not listening, their
boss is not listening to them. Nobody's actually listening to them. Everybody
just tries to push their things out.
So
when you actually listen to them and you dig deep and you ask more questions
and you find out more about that them, guess what, you're going to connect with
that person, and they will give you all the ammunition you need to recruit them
into your business or to sell them your product, if you only ask enough
questions, if you only dig deeper, and find out how are they doing with their
job? How are they doing with their finances? How is the family life? How is
their health? How is their everything? If you just ask enough questions, they
will give you all the information you need to go, “Hey, John, by the way,
because you said that, you guys are struggling financially, because you said
that you're looking for an extra job. I might have something that would work
for you. Maybe not for you, maybe for you, I don't know, but because you said
that, I'd like to share something with you.” And guess what, they will be a lot
more acceptable, they will be a lot more receptive of that information because
you paid attention, because you listened to them, because you haven’t assumed
that they need your business, that they need your opportunity. I hope this is
ringing some bells for you guys.
That’s my training and tip for you. Hope you got value some value in
this blog post, if you did, feel free to share it with other people. If you
would like more amazing trainings check out “Network Marketing Success
Training” group http://titaniumsuccess.co.uk/successtraining.php. There are 10 amazing lessons in
this training course that will help you get the breakthrough in your business!
Yours
in success
Gediminas.
In : Personal Development
Tags: helping people get what they want