Are you speaking to WOMEN in your marketing?

Posted by Gediminas Grinevicius on Monday, April 13, 2020 Under: Personal Development

I wanted to talk about marketing to women in your network marketing business. Are you doing it? Are you doing it in the right way? And if you're not doing it, why the hell are you not doing it? I want to talk about marketing to women. Are you marketing to women when you’re building your business?

Now, what you may be asking me, “Well, why would I market to women? Why would I target women?” Well think about it. 77% of people in network marketing are women. 77% of your team, most likely are going to be women. Also, women are responsible for 80% of buying decisions within the household. Because women will buy for themselves, they'll buy for the children, they'll buy for the husband, for the whole household.

Think about it. If seven or almost eight people out of 10 who join network marketing are women, and eight purchases out of 10 are made by women for the household, why would you not market your product and your business to women? Why would you not tailor it to women.

Now, when it comes to marketing to women, it might be slightly different than how you would market to men because to men, men are more abrupt, men are more quicker to make decisions, men are more sort of alpha male testosterone driven quickly doing decisions type of guys, whereas women very often, they need more love, more relationship, more emotional connection with a product or with a business. And women very often will want to feel safe. One of the ways for women to feel safe is to have trust, meaning, being trusted, and being able to trust in you as a brand, in you as a business person, in you as an entrepreneur.

When it comes to making different marketing materials that you do, so whether that's a picture post, whether that's a text post, whether that's a video or a Facebook Live, you might want to think about different ways of marketing. So sometimes you might be marketing for men, but sometimes you might be marketing for women, and then think about the words that you use. Think about the demeanour that you come across. And same way, once you've got those people in the business, once you've got women in your business, then you need to learn and work on how to treat these women in the business so that they do feel appreciated, they do feel loved, they do feel safe, they do feel trusted.

All of those values are extremely important and some will be more important to women than they would be for men. Especially if you're a man, building a business, but even if you're a woman, building a business, you need to think how do I approach people and how do I treat them once they get into my business to make sure that you get the best results in your marketing efforts, especially if you're going to be doing some campaigns, if you're going to be doing some videos, that you want to attract a certain demographic, you want to make sure that you're doing it in the right way.

That’s my training and tip for you. Hope you got value some value in this blog post, if you did, feel free to share it with other people. If you would like more amazing trainings check out “Network Marketing Success Training” group There are 10 amazing lessons in this training course that will help you get the breakthrough in your business!

Yours in success


In : Personal Development 

Tags: important values to your business 
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